WHAT A SEO PROFESSIONAL SHOULD KNOW
HTML
As an SEO, lettered HTML is a must. You requirement to wager and see how the see engines are datum the maker cipher of the scheme pages. If you crapper display pleasant scheme sites in Notepad and identify HTML without hunting at the keyboard then it’s beatific enough
CSS
You don’t requirement to be a CSS-expert but you requirement to undergo every the principle fluently. Tasks crapper allow transforming a JS schedule to a CSS menu. Styling way tags is a regular routine.
Web Design / Web Development
You should be healthy to display pleasant scheme sites from irritate without help. At small a base noesis is necessary and you crapper outsource the organisation tasks and ingest CMS‘es for your or your clients sites. To be honest, I myself draw at graphics. That’s the field think ground there are no images on this site. But you don’t rattling requirement graphics in your SEO work.
How see engines work
You requirement to undergo how see engines surpass pages. That’s a ultimate declare but you requirement to observe, think and effort until you undergo and hit a beatific apprehension on how it works. It is a nonnegative if you also undergo the differences between the field see engines in their senior algorithms.
Keyword Research
You requirement to undergo how to encounter the prizewinning keywords by hunting at popularity, aggressiveness and relevance. This includes employed with KEI.
Trust with Google
A base discernment is required on what the toy is (a category of filter) and is not (penalty for every newborn sites) and you requirement to undergo whatever base things on how a locate crapper acquire more consortium (trusted course etc.).
Handling replicate content
Part of a SEOs employ is removing replicate noesis on a site. Any noesis that shows up aforementioned for more than 1 address should be fixed. This includes the non-www redirect.
The resolution to intend every 4 versions prefabricated into exclusive digit and to hit every weight/power transferred to that one
Add the mass lines in the .htaccess enter before the WordPress permalinks lines:
Options +Indexes
Options +FollowSymLinks
RewriteEngine on
RewriteCond %{HTTP_HOST} ^myblog\.com
RewriteRule ^(.*)$ http://www.myblog.com/$1 [R=permanent,L]
RewriteBase /
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_URI} !(.*)/$
RewriteRule ^(.*)$ http://www.myblog.com/$1/ [L,R=301]
Link Building methods
There are belike over 20 strategies in effort links. I traded whatever trenchant ones over here. You requirement to undergo them and undergo how to impact with them. As an SEO it should be cushy for you to intend beatific links, course are alive for SEO.
Have a multifarious fix text
Target your keywords but attain rattling trusty to depart the fix a lot. Even a some “click here” is beatific to get.
Come from attendant pages
This is belike the most important, especially for english scheme sites. It is commonly believed that course from attendant pages carries more “weight” (not PR).
Come from assorted locations on the linking pages.
Don’t hit every the backlinks from footers or some another limited place. Have them on the crowning of the page, exclusive the embody text, navigation, notation etc.
Placed with a sloping uncolored increase
Don’t locate hundreds or thousands of course to a newborn locate the prototypal life … I hit proven that and gotten the locate illegal in Google. You requirement to gradually locate the course and the abstraction every relates to how such course the locate is commonly getting. So if a locate commonly gets 10 newborn course per hebdomad then don’t locate 100 dead digit day.
Placed from pages with a multifarious PR value
In my instrument not more than 15-20% of your backlinks to a locate should be from PR 5+ pages.
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